B:OKEHMV Ẩm Thực Việt Chất

Ẩm Thực Việt Chất retells the story of Vietnamese cuisine - from ancestral roots to global icons - through the lens of youth. Fueled by a high-energy rap spirit and fierce pride, this culinary narrative becomes more vibrant, fresh, and truly "CHẤT" than ever before.

Ẩm Thực Việt Chất — music video highlight reel
Rap duo in Ẩm Thực Việt Chất tees posing at a night street-food market
Key visual — rapper in red áo dài making a heart with floating bowls of Vietnamese dishes
The Brief — a visually captivating music video for Ẩm Thực Việt Chất, celebrating authentic flavors, timeless heritage, and the connection between food, music and life
Ẩm Thực Việt Chất — music video clip
Ẩm Thực Việt Chất — music video clip
The Work — MV production, post-production, project management and creative direction, over a street cook at his smoking griddle
Ẩm Thực Việt Chất — music video clip
The Result — a visual showcase blending authentic Vietnamese food artistry with dynamic musical energy
Crew members smiling behind a Ronin gimbal rig on set
Cinematographer lining up a telephoto shot on a tripod at a night food market
Cinematographer adjusting the camera rig outdoors between takes
From Flavor to Frame — bánh mì on a wooden board with fresh tomatoes
Ẩm Thực Việt Chất — music video clip
Two crew members reviewing a shot on the camera outdoors
Ẩm Thực Việt Chất — official music video
Behind the scenes — filming the rap duo in a traditional wooden house
Operator filming a close-up of the artist tasting a dish at the table