The intersection of traditional values and contemporary life always brings endless inspiration to art. Recently, a unique music project titled Ẩm Thực Việt “Chất” performed by Rapper B:OKEH was officially launched to the public. With the strategic companionship of ONVO Lab, the project delivers a completely fresh perspective: retelling the story of our nation's culinary quintessence through the edgy, character-filled language of Rap music.
MV Ẩm Thực Việt “Chất” – Rapper B:OKEH’s Promise to Spread Positive Energy
Far more than just an ordinary entertainment music video, Ẩm Thực Việt “Chất” carries a profound meaning for Rapper B:OKEH himself. It stands as a steadfast promise from the young rapper to his artistic journey: to always strive toward creating high-quality music projects that serve the community.
Through catchy lyrics and driving beats, B:OKEH aims to attach his name to positive energy, using a youthful lens to honor, preserve, and spread the richness of Vietnamese cuisine to listeners of all generations.
A Challenging Production Journey: Resilience Forged by Pure Passion
To deliver a polished and complete music video to the audience, the entire crew had to endure a production journey filled with hardships and obstacles. Lacking the backing of heavy financial resources or major media powerhouses, this project was brought to life solely by pure passion and an absolute resolve from the entire team: “We must make this happen!”
That unwavering spark became the driving force helping B:OKEH and his crew overcome resource limitations, tighten their collaboration, and transform concepts on paper into vivid, street-styled footage that completely retains its cultural values.
ONVO Lab: Cultivating Bold Ideas from Inception
Constantly anchoring ourselves to the philosophy of creativity as our guiding star and always ready to empower breakthrough ideas, ONVO Lab was honored to walk alongside Rapper B:OKEH from the very first baby steps of the project.
This partnership didn't begin with rigid corporate meetings; it sparked over casual coffee chats. There, young minds gathered to listen to goals, aspirations, and the shared dilemmas of spreading positive values to the community. From those initial directions, ONVO Lab closely collaborated with the crew through every production phase, offering consulting solutions and optimizing the production pipeline right up to the official launch day.
Heartfelt Gratitude from the Project Crew
To bring the "Authentic Vietnamese Cuisine" MV to full fruition with a vivid breath of life, ONVO Lab and Rapper B:OKEH would like to extend our most sincere gratitude to the invaluable partners who supported this project:
Our deepest thanks to the local vendors at traditional wet markets who warmly welcomed, supported, and facilitated the crew to capture the most authentic, rustic, and intimate scenes in the MV.
We highly appreciate the partnership of Bến Thời Gian (Harbour of Time) for sharing their unique venue space, adding a profound traditional identity to our footage.
Sincere thanks to Tuấn & Tú Restaurant for their enthusiastic support in letting the crew utilize their luxurious setting, significantly elevating the product's visual quality.
The solidarity of our partners and the community is the clearest testament to the emotional connection that the Ẩm Thực Việt “Chất” music project strives to achieve.