October 16, 2025, marked a truly special milestone in the growth journey of the Onvians creative collective. After nearly a year of nurturing and preparation, ONVO Lab officially inaugurated its new representative office at The Manhattan Glory subdivision within the Vinhomes Grand Park mega-urban area, Ho Chi Minh City.
More than just a workspace, ONVO Lab’s new office serves as a shared home and a creative laboratory for the Onvians team. This location acts as the strategic launchpad for ONVO Lab to continue its core mission: "Switch Brands On."
A Strategic Turning Point at the New Creative "Heart" of Thu Duc City
Choosing the smart mega-urban area Vinhomes Grand Park as the team's "headquarters" is one of the first strategic moves orchestrated by ONVO Lab’s executive board. This location is not only the connectivity hub for key projects driving the future expansion and development of Ho Chi Minh City, but it also gathers a wave of young, dynamic new businesses, unlocking a multitude of fresh collaborative opportunities.
The workspace at Manhattan Glory is deliberately designed to optimize creative thinking, breaking down the rigid barriers of traditional offices. This will be the venue where the Onvians welcome valued partners and clients, as well as the "research lab" where groundbreaking concepts for innovative marketing campaigns are born.
ONVO Lab – A Powerful Synergy of Experienced "Pieces"
Although established in May 2025, ONVO Lab is no rookie in the creative industry. Rather, it represents a powerful consolidation of three highly experienced teams following over six years of close collaboration:
- Air Production (Established in 2015): A production house specializing in professional commercial video production solutions.
- CREAMIC Creative (Established in 2018): A creative house specializing in Social Media Marketing, Content Strategy, Content Creation, and multimedia advertising design solutions.
- iNU Entertainment (Established in 2019): An entertainment and event company with extensive expertise in conceptualizing, organizing, and operating entertainment events. It is also the parent entity of iNU Cyber Club (Can Tho) - the very first Heineken Flagship Outlet in the Mekong Delta market.
Exploring the "Research Labs" at ONVO Lab’s Office
To materialize creative ideas and forge sustainable partnerships with brands, the organizational structure at ONVO Lab's new office operates seamlessly through four core specialized departments:
- Marketing Lab: Acting as the "brain" of the organization, this is where Onvians conduct market research, analyze trends, and map out marketing strategies for both the collective and its clients. This lab is the definitive starting point for every creative idea at ONVO Lab.
- Production Lab: This space is the "heart" and simultaneously a "boot camp" that trains resilient Onvians. Guided by a "dare to think, dare to do" spirit, this department is where ONVO Lab experiments with new methods and tools to find production management solutions with optimized costs, bringing media scripts to life through every frame.
- Design Lab: This department helps ONVO Lab transform abstract mood boards into outstanding visual assets, conveying powerful messages through compelling visual elements.
- Maker Lab: This department defines ONVO Lab's unique edge - applying 3D printing technology combined with mechanical motion programming and custom lighting. This is where imaginative concepts are translated into physical reality, allowing Onvians to craft bespoke, one-of-a-kind products.
The grand opening of the new representative office on October 16, 2025, has officially turned a brand-new page for ONVO Lab’s journey. The Onvians creative collective would like to extend our most sincere gratitude to our valued clients and partners who sent flowers, warm wishes, and joined us in celebrating this special day. ONVO Lab is officially ready for the journey to "Switch Brands ON."