On the journey of fostering sustainable values for the community, ONVO Lab firmly believes that the true power of media lies in its ability to spread beauty and generate a positive impact. Driven by this vision, on November 15, 2025, the Onvians creative team of ONVO Lab was honored to partner with the students of the Bachelor of Cultural Management Class 18.3 (Faculty of Culture and Arts Management, Ho Chi Minh City University of Culture) for a meaningful cultural communication project entitled "Việt Nhật Bình Y".
'Việt Nhật Bình Y' – When Youth "Illustrate Heritage"
Spearheaded by the young generation of the Ho Chi Minh City University of Culture under the guidance of Dr. Pham Phuong Thuy, "Việt Nhật Bình Y" is a communication campaign aimed at preserving and honoring the legacy of the Nhat Binh ancient attire. With the inspiring slogan "Wearing Nhat Binh, Illustrating Heritage," the project transcended a mere academic assignment, evolving into a cultural phenomenon that resonated deeply with the youth during the final months of 2025.
The core objective of the project is to ignite awareness of heritage preservation while offering practical suggestions to integrate ancient royal garments into modern life. To achieve this, the student team painstakingly gathered historical and cultural documents, thoroughly researched the origins of the Nhat Binh attire, and meticulously analyzed every pattern and fabric choice. Leveraging this solid intellectual foundation, the students successfully:
- Developed a structured, creative media content ecosystem across popular social media platforms such as Facebook and TikTok.
- Successfully hosted the interactive minigame "Understanding Nhat Binh - Embracing Heritage," engaging thousands of young people in historical knowledge challenges.
- Designed a brand identity imbued with a regal, imperial spirit that simultaneously captured a captivating contemporary vibe.
A Sublime Night of Art Exchange and Meaningful Community Values
The most dazzling highlight of the campaign was the cultural exchange and art performance gala held on November 15, 2025. The event garnered the presence and support of high-profile artists, including singer Vo Ha Tram, singer Le Truong, Meritorious Artist Quoc Co, and MC Hong Phuong. Notably, insightful academic contributions from young researcher La Quoc Bao offered highly valuable historical perspectives.
Through graceful dance acts, the majestic melodies of the Hue Royal Court Music (Nhã nhạc), and a splendid Nhat Binh fashion showcase, the cultural atmosphere of the Nguyen Dynasty was elegantly recreated - rich in emotion and profound pride - captivating thousands of young spectators in Ho Chi Minh City.
Impressionable figures from the project:
- Nearly 1 Million reaches across all social media platforms within just 8 weeks of launch.
- Beyond the performances, the project also organized ticket sales and spearheaded a fundraising campaign to support the people of Central Vietnam in recovering from natural disasters. This beautifully reflects the spirit of compassion and high civic responsibility among the Vietnamese student generation.
ONVO Lab and the Mission to Empower the Creative Young Generation
Upon receiving the proposal from the students of Ho Chi Minh City University of Culture, the Onvians team was profoundly impressed by their proactive mindset, eagerness to learn, and the meaningful message behind "Việt Nhật Bình Y". Consequently, ONVO Lab decided to join the project as the Gold Sponsor, fully funding all Media Production activities for the gala event.
Experts from ONVO Lab’s Production Lab directly assisted the students throughout the process - from providing solution consultations and managing event recording to handling technical post-production. The result was highly cinematic footage, ensuring the heritage message was conveyed to the public seamlessly and with the utmost professionalism.
The "Việt Nhật Bình Y" project stands as a vivid testament that when granted trust and a sufficient creative canvas, the younger generation is fully capable of retelling heritage stories in the language of a new era, without compromising the core values of traditional culture.
ONVO Lab is incredibly proud to be a part of this journey, continuing to fulfill our mission of partnership, connecting emotions, and amplifying values deeply rooted in Vietnamese identity.